Posted 1 year ago
Graduates with minimum of 3-4 years experience in ad agencies or advertisers
As a senior media planner you should be able to devise strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them.
Typical duties include:
- meeting clients to understand their needs and agree a brief.
- carrying out qualitative and quantitative research into audience needs, preferences and behaviour.
- building and maintaining relationships with clients, creative professionals and media companies.
- producing and presenting financial and media plans and forecasts.
- talking clients through recommendations, budgets and schedules, and responding to queries.
- liaising with clients, consumers and advertising staff.
- creating documents to support proposals, such as briefs and charts.
- checking the quality of documents – for example, proofreading them and reviewing drafts.
- managing projects, including their financial status.
- monitoring and evaluating campaigns’ success.
- keeping records of actions and progress.
Compensation will be as per industry standards for the right candidate..